Russian Standard Vodka

Objectives:
– Raise awareness & drive sales of Russian Standard Vodka in the UK marketplace through a nationwide retail prize promotion

To drive sales and awareness, Russian Standard Vodka asked us to help them manage a bottle hang prize promotion in stores of Waitrose nationwide.

The main prize was an Unmissable trip to St Petersburg with the chance to experience the White Nights, an incredible phenomenon when the nights are as bright as daylight, and the city’s bustling streets are full throughout the night.

To ensure the prize promotion ran smoothly, as well as creating an extra special travel itinerary, we set up and managed the compliance and T&Cs, text to win technology, prize claim platform and prize fulfilment.

Were they happy?

The promotion received thousands of text entries and helped put Russian Standard Vodka on the map, ensuring the client was as happy as the lucky winner!

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