We delivered 300 fans to a TUC Jessie J concert.

When TUC biscuits’ agency needed a complex travel solution, our Unmissable winner management team got stuck into the challenge. TUC needed to get over 300 prize winners across Europe into Paris for one night, to enjoy an exclusive Jessie J concert for their TUC Rhythm campaign.

Using our Promotigo™ technology module, the team devised an automated email communication system that sent a letter to each winner in their own language, asking them for all the details needed to book their travel. This data was then automatically uploaded to our system, so our travel team could book their prize.

Once tickets were booked, we sent localised itineraries and final travel instructions to each of the winners, again in their local language.

As this proved to be a complex group travel incentive programme, with multiple departure points, the team took extra special care organising all travel, transfers, on the ground translators and chaperones, and coaches to and from the concert.

Were they happy?

“NDL managed all travel and accommodation aspects for our TUC and Jessie J campaign across 23 European countries.

This involved communication with over 300 winners across 10 different languages, travel booking and sourcing on the ground representatives.

They were instrumental to the success of the campaign and getting all of our competition winners to the concert in Paris on time. Seamless, efficient and effective – I couldn’t recommend them highly enough!”

Charlie Powell, Manager – Dentsu Aegis

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