How we turned Universal 50 shades of happy

Objectives:
– Promote the highly anticipated release of the film ‘Fifty Shades of Grey’
– Create a billionaire lifestyle prize, in keeping with the film’s protagonist
– Build Universal’s customer base for future film marketing opportunities

To promote the release of the highly-anticipated blockbuster Fifty Shades of Grey, Universal asked us to create a bespoke prize promotion in which one lucky winner would experience an amazing billionaire lifestyle prize package, reflecting the hedonistic world of fictional billionaire, Christian Grey. A brilliant travel brief for the Unmissable team!

Our amazing billionaire lifestyle prize included a helicopter ride over Seattle, high-end shopping with a personal stylist, an exhilarating glider flight, a private yacht trip, an overnight stay at the prestigious Heathman Hotel in Portland, and dinner at an exclusive restaurant.

In addition, our technology team built the multi-territory entry platform for the UK, France, Germany and Spain to enable entrants to submit their details for the prize draw, compliantly selected and verified the winners in each country.

Were they happy?

The Unmissable team went above and beyond and the client was delighted. We turned the brief into a live campaign within 48 hours. In the first two hours, the competition had a whopping amount entries, and by the end of the day total entries had doubled. In total, the campaign attracted an impressive 39,000 entries, and our Christian Grey wannabe enjoyed the trip of a lifetime.

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