How we created unforgettable memories with McDonald’s

Objectives:
– Create exclusive Unmissable® Dream Holidays for one of the UK’s largest promotions
– Provide dedicated prize winner management, ensuring unforgettable holiday memories to last a lifetime

In April 2016, McDonald’s launched the MONOPOLY game for its 11th year, MONOPOLY Prize Choice, the largest promotion of its kind in the UK, with 55 million prizes up for grabs.

We were delighted to support The Marketing Store by creating Unmissable® Dream Holiday Prizes. Consumer research showed McDonald’s customers cherished life experiences over material possessions, and these once-in-a-lifetime Unmissable holiday experiences really hit the brief.

Our team created unbelievable trips to Thailand, California and New Zealand, including some incredible things to do and see in each location: from jungle tours, to helicopter rides and unique dining experiences, with the lucky winners choosing which location to go to and which experiences to take part in.

Were they happy?

With the redemption platform closing at the end of May 2016, McDonald’s were delighted to count over 10.3 million prizes claimed.

The 10 lucky Dream Holiday winners certainly enjoyed creating unforgettable memories that really will last a lifetime.

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